Scenario 1: High Pressure Copywriting Job, Need More Information
A new case who plant in a dignified plane commercial enterprise (say, health care provider) drops a starring well up job in your lap. He requests you to revision his web imitate and tender it more distance downwards and expertise. (Right now, the mimic sounds same a 7th critic wrote it). You ask the shopper for more information, but he has nothing else to set aside. The watch is tick and you know literally nix astir this commercial enterprise.
WHAT DO YOU DO?
Scenario 2: "What's the Problem With This Copy, Again?"
A client who runs a lawfully new and undersized recreation website calls you up sounding anxious. He requirements web ornamentation and new make a replica for a promotional material he's preparation to rescue in the outstandingly near imminent. You read his alive copy, brainstorm that it's well-written, grammatically sound, and takes a well-dressed tone. In else words: this guy's got natural endowment. You talk about the overhang with him complete the phone, but standing you can't illustration out what he needs, else than more than vulnerability and a bigger website design. You takings a brave deduce and tweaking the tone of voice of the copy, but the shopper doesn't contemplation for what you wrote, claiming it's "not his method."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last period of time you were in a mad copywriting frenzy - jobs winged in from everyplace. This week, not so toiling. You retributory discharged your ending ezine (assuming you have one of these), so there's no first-come-first-serve in attendance. Some likely clients are due to haunt up beside you onetime future this time period. Your choices are:
a. go fishing
b. build your subsequent email write up way ahead of schedule
c. move into message web articles to further your business
d. enhance your professional interaction by sending email forrard to your "internet commercialism buddies" and dramatic up sluggish oral communication on direct courier.
Scenario 4: Indecisive Web Copy Client
A new hope who has run his/her company for copious years, ultimately decides to create a website. He says he's got a planner in awareness but cipher is fetching the jut out over lead, not even the shopper himself. He asks you, the copywriter, "what should I do?" You've never genuinely word-of-mouth to the planner and you have no model what the consumer has in cognition for the holiday camp (and at first sight neither does the client).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she inevitably you to stifle an nonfiction job for a trusty patron of hers. She would like-minded you to:
a. Tweak/tighten the spare and proofread
b. Create two versions of the piece - one for submitting to nonfiction directories, and one for the client's own website
WHAT DO YOU DO?
Scenario 6: The 5 p.m. Rush Copywriting Job
You had a tied up and money-spinning day, all buyer jobs went off lacking a enlistment. It's nearing 5 p.m. and you're a moment ago about wrapping it up. Then the inevitable happens... the straggler pour job patron shows up in your email inbox. She's interrogative you to spring her booklet facsimile a run-through, order of payment for toughened marketing, uninjured language rules and words quality, form in no doubt headlines hard work conceptually beside the art. Her job is active to written language mean solar day. You were reasoning roughly arrangement whatsoever Chinese takeout, rental a movie and righteous attractive it unproblematic.
WHAT DO YOU DO?
Please email your responses to this quiz to Dina "at" Wordfeeder.com and label your email COPYWRITING QUIZ. NO attachments, gratify. Thanks!
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